Branding and Visual Identity for Local Business
Graphic Design and Branding
Hybrid
Start Date
June 1, 2025
Duration
3 Weeks
Apply by
April 30, 2025
No. of openings
30
Outline
- Students will collaborate with a local business to create a complete branding package, which will include a professionally designed logo, marketing materials, and digital assets.
Key Learning Outcomes:
- Fundamentals of Branding & Visual Identity: Understanding brand identity, brand positioning, and visual storytelling
- Logo Design & Brand Aesthetics: Creating a professional logo aligned with the business’s vision.
- Marketing Collateral Creation: Designing business cards, brochures, posters, and social media graphics.
- Digital Branding & Social Media Presence: Understanding website branding and social media branding.
- Industry-Standard Design Tools & Techniques: Hands-on experience with tools like Adobe Illustrator, Photoshop, or Canva.
- Project Management & Presentation Skills: Managing project timelines, revisions, and client feedback.
