Digital Marketing for Local Businesses
Market Research
Hybrid
Start Date
June 8, 2024
Duration
3 weeks
Apply by
May 22, 2024
No. of openings
15
Outline
- Students will work with local businesses to develop and execute digital marketing campaigns aimed at increasing online presence and sales.
Key Learning Outcomes:
- Practical Application of Marketing Concepts: Gain hands-on experience in applying marketing principles and concepts to real-world scenarios by developing and executing digital marketing campaigns for local businesses.
- Understanding Digital Marketing Strategies: Learn about various digital marketing strategies, including social media marketing, search engine optimization (SEO),email marketing, and content marketing, to effectively promote products or services online.
- Teamwork and Collaboration: Collaborate with local businesses, fellow interns, and mentors to brainstorm ideas, plan strategies, and execute digital marketing campaigns, fostering teamwork and collaboration skills.
- Analytical Skills: Develop analytical skills by analyzing data and metrics related to campaign performance, such as website traffic, engagement rates, and conversion rates, to evaluate the effectiveness of their marketing efforts.
- Communication and Presentation Skills: Enhance their communica4on and presentation skills by effectively conveying their marketing ideas, strategies, and campaign results to business owners, mentors, and peers.
- Problem-Solving Abilities: Students will encounter challenges and obstacles throughout the campaign development and execution process, providing opportunities to develop problem-solving skills and creative solutions to overcome these challenges.
